Product Branding
Getting your product branding right is a task well worth getting right. We look at the benefits this can provide and what tools retailers have to achieve these.
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Essential Printed Marketing Materials Every Business Needs
As a business, having printed marketing materials at your fingertips is essential in making that all important positive first impression. Print is not dead, even in the digital world we live in today, as there are always opportunities to interact and engage face to face with your customers or clients. The benefits of having printed […]
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Level 3 Procedures for Positive Signs
Happy Monday! We are SO pleased to be back in action on Wednesday. Under Level 3, things need to work a bit differently than usual. Here’s our plan: We will all be doing a mix of working from home (computer work and admin) and the office (printing and finishing). This means our hours will be unpredictable […]
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What is a print-ready file?
The anticipation of your new project heading off to print can be exciting. But the satisfaction of getting the new flyer or letterhead off your to-do list is short-lived if you get a message back from the printer, requesting changes to your file. We get it. Whether it’s having a creative employee or family member […]
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Raster or Vector Images: Which Should You Use?
You’re getting graphics designed or have been asked to produce files ready for printing. Which file format should you choose: raster or vector? As Dunedin printers and signwriters, we’re here to share our wisdom on the differences between raster and vector files, to help you decide. Choosing Between Raster or Vector Image Files There are […]
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Off the Rails Honey – Branding and Packaging Design Case Study
A lot of clients know that we do signage, and digital printing, but don’t realise the extent of everything we offer. So today I thought I’d write a case study on the branding and packaging design we have done for one of our clients: Off the Rails Honey. Based just off the Central Otago Rail […]
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What Are the Standard Paper Sizes for Printing?
Getting some printing done and wondering about what paper sizes you’ll need? Most of us are familiar with A4 paper, it being the standard printer paper in New Zealand. However, as a printing company, we use many other paper sizes on a daily basis too. To help you choose the right paper sizes for your […]
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COVID-19 Lockdown Update
As you are no doubt aware, the NZ Govt has ordered a lockdown of all non-essential businesses. We are unable to print or dispatch items until the lockdown lifts. The Positive Signs + Print team are working remotely from their homes, and are checking emails regularly. So any orders placed that require design work will still […]
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Covid-19 Preparations and Planning
I am sure you are also feeling increasing anxiety watching the news and hearing about how Covid-19 is affecting our country and the wider world. We have spent the last couple of days putting plans in place to prepare and minimise disruption as much as possible. Covid-19 Signage We have had a flurry of clients after […]
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What is Bleed & Why Does It Matter?
In the printing world, understanding what is bleed is crucial. Yes, it’s yet another weird piece of vocabulary to go alongside other printing terms like jogging, vectors, jpeg and CMYK. But as it is something crucial which will affect the outcome of your printing job, we’re making our job to explain it to you. What […]