Top Tips on Creating a Business Calendar

The printed business calendar has been a favourite marketing tool for many years, but is there still a place for it in the digital world?

Absolutely, and we’ve got 5 great tips which can help you create a business calendar your customers will be asking you for every year!

5 Tips on Creating a Fabulous Business Calendar

We’ve all seen them and most likely been given several over the years – business calendars that have details about a business, along with the obligatory photos of scenery and public holiday dates.

To help you plan what to include in yours, we’ve made a list of our top five ideas:

  1. Employees – take time to introduce your employees, share what they do at work and at home, their hobbies, sports, and talents. If they’re keen, add details and photos of their families too. Customers love to know who is behind the business.
  2. Fun facts – add short snippets which focus on funny things that happen at work or in the local community and strange but true facts are great to pepper throughout your business calendar. 
  3. Business history – this works beautifully if your business has been around for 100 years, but also equally so if just the last few. Photos, prices, products, and advertising from ‘back in the day’ make awesome talking points.
  4. Promotions – while the days of coupons have left, you can still add a promotion to each page of your calendar. This could be a discount code for online shopping, or a QR code to scan and show when visiting your store. Or what about including a voucher for a local café, as a way of showing support to local businesses?
  5. Photos – great photos are a must have for your business calendar! We can source or take photos for you, or if you want to supply your own, we are very happy to discuss all the technical details regarding file size, pixels and layout with you. As for subjects, ask your customers what they want to see - or run a photo competition, where the winners have their photos included in the calendar!

We offer many great printable business calendar options for you, including folded and full-page calendars, pocket calendars and fridge calendars. We are more than happy to help walk you through the process of creating a calendar and selecting options which best suit your budget. Give us a call and we’ll put our design hats on to help give your business a calendar your customers will love!