Understanding the Window Signwriting Process

Window signwriting is a must-have form of branding for retail businesses. Displayed on shop fronts, interior windows or dividers and on vehicles. Here at Positive Signs + Print, window signwriting is one of the specialist services we provide to businesses in and around the Dunedin and Mosgiel area. Today we’re happy to share with you our window signwriting process.

What is Window Signwriting?

Signwriting on shop, office or vehicle windows is a highly effective form of advertising. Window signwriting can be used for a number of purposes:

  • Branding - helping customers find your premises easily,
  • Promotional - a temporary eyecatching display to draw shoppers in*
  • If you want to learn more about the different types of window signwriting and the process we go through, please check out the post on our website https://positivesigns.co.nz/window-signwriting-process/
  • Practical - supplying a privacy screen and contributing to aesthetics
  • Informative - stating open hours, brands stocked, services offered etc

*people get used to seeing the same old same old, so pairing branding with a promotional or seasonal sign is a good way of attracting attention. Because this seasonal stuff is not intended to last long term, we can select cheaper short-term materials and have a bit of fun with the design. It isn't forever so you can even apply yourself if you want to save some money.

Big or small, single colour or photo graphics, sign-written windows can completely cover a window or simply consist of your logo. It’s up to you.

At Positive Signs, we offer several different signwriting options for our clients:

  1. Solid digitally printed vinyl: Permanent full-colour photo-quality graphics on solid vinyl - the most popular choice for window graphics.
  2. Cut coloured vinyl graphics: Decals are durable & economical, perfect for text, simple logos and designs, and opening hours.
  3. Window Frosting: We can print images or your logo onto the frosting or cut your logo out of the solid see-through, creating hollow see-through sections. These are used as a screen to create privacy or to reduce direct sunlight.
  4. Clear Digital Prints: Using a clear vinyl that creates a transparent subtle form of advertising, leaving the opportunity for your clientele to see through.
  5. One way vision: This is a perforated film that we print onto which allows you to see clearly through the back of this film. This allows you to advertise your business on glass, while still being able to see out of your window.
  6. All of the above! Some incredible designs can be produced with a mix of different materials.

We’re always happy to chat about what we do and help you to make the right choice for your business.

Positive Sign's Window Signwriting Process

When a client requests our signwriting services, there’s a lot our team needs to do…

  1. Site visit and discussion – we’ll come to your site and take photos of the area you want sign-written. We talk about what you want to achieve and your requirements, while offering suggestions if required. We will take photographs and measurements of the area.
  2. Design process – back in the office, we bring your sign to life, using all of the information we’ve learnt about you and your business. We create a digital proof of what your sign will look like and send it to you for review.
  3. Signage manufacturing and installation – we now create your business’ signage inhouse. Once ready, we arrange with you a time for us to install it on site. We’ll let you know how to care for it, including cleaning if required.

If you’re thinking about having window signwriting installed at your place of business, let’s chat. Get in touch with us today to discuss how we can help your business get noticed.