What is a “Digital Label”

Digital adhesive labels are used to brand your products (DIY application), to products that cannot be branded with any other method. They are printed with a digital printing press.

Advantages of Digital Labels

  • Ideal for producing vivid full colour images as well as closely matched spot colour branding.
  • Can print variable data including individual names.
  • Only one set up charge is required regardless of the number of print colours.
  • Edge-to-edge branding can be achieved.
  • Can be cut to custom shapes.

Limitations of Digital Labels

  • Metallic and neon/fluorescent colours are not available.
  • White print cannot be produced on clear, silver or gold stock.

Artwork Requirements for Digital Labels

You can supply artwork for your labels or we will set up the artwork for you and supply an electronic draft to help you visualise what the end result will look like. There are some restrictions we have to take into consideration when setting up your file:

  • Artwork can be supplied in either vector or bitmap format.
  • Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
  • A 3mm bleed should be added to the artwork if it bleeds off the product.

Examples of products that can have direct labels

Below are some of the digital labels we can supply. The featured image may not be of a product with a digital label on it (that's because many of our items can be branded in different ways).

Learn about the advantages and limitations of each branding option we offer, view the full range here.