There’s more to product branding than just labels and a logo! How you have gone about doing your product branding will not only influence your product packaging, but also play a large role in developing a product which is easily associated with the name, colours, designs and logo of your brand. Customers use product packaging as part of their decision-making process about how they feel about a product.
It can be a bit of a minefield, so we’ve put together a collection of ideas on ways you can provide the ultimate product branding experience to wow your customers!
Here’s What Successful Product Branding Looks Like
When thoughtfully designed and implemented, great product branding can:
- Help your product stand out from others
- Promote your brand’s values, messages and ideas
- Encourage repeat purchases and personal recommendations - customers have an identity to connect with and remember
To achieve these benefits, you first need have a pre-existing brand design. If you haven’t yet developed one, or need an improved version, our Branding Package is perfect for this. Your brand will become one of the most important assets your business will ever have. Developing a brand takes into consideration your goals, ideal customer and the feel you want to impart. It is communicated by thoughtful selections of typography, colour choices, logo design and other business graphics. These are consistently used throughout all of your marketing and product materials.
Once a solid brand is in place, decisions can be made regarding the type of product packaging to be used. If the branding is clear, then these decisions can be relatively easy as it's simply a case of considering what fits with the brand:
- how brand consistency will be maintained with your physical products
- how your brand can be carried across multiple touch points
- the identification of what you would like your customer to see and feel when viewing, purchasing, or/and opening your product.
While creating a whole branding package can seem daunting, making these decisions early on makes decision making a heap easier in the long run. For example, if one of your brand features is being eco-friendly, then the containers, labels and packaging options available to you are narrowed down. Isn't it easier to choose between two options than ten?!
There are a few handy tools you can use to help with branding your products, including the use of:
- Packaging stickers – great for using as product labels on jars and bottles, or when wrapping products.
- Wine labels and Beer labels – specially created for the specific bottle type, these are ideal when branding a craft beer or wine. Also very popular as a client gift on a bottle of wine!
- Packaging postcards and With compliments slips – perfect for online retailers, these printed materials help to reinforce the brand and enhance the product opening experience.
- Box seals matching your branding and building anticipation.
The team here at Positive Signs + Print is experienced in helping businesses identify the most suitable types of product branding tools to use. We can also help with the associated graphic design tasks required to achieve superb results using our product packaging products. We are also happy to develop fully customised options too, and welcome your enquiry.
