As a business, having printed marketing materials at your fingertips is essential in making that all important positive first impression. Print is not dead, even in the digital world we live in today, as there are always opportunities to interact and engage face to face with your customers or clients.
The benefits of having printed marketing materials available for your business include:
- Branding – your brand is a vital tool in the promotion of your business, helping keep a consistent image. This results in growth of brand loyalty, an easily recognisable business and the attraction of new customers.
- Top of mind – by giving your business card, a brochure or a flyer to others, you help them remember your business before they hunt out your competitors. Emails and social media posts can easily be swallowed up in the sea of messages from friends and competitors.
- Easy access – printed materials contain details of how to get in touch with you via phone and email, as well as your physical and/or website address. Make it something they want to retain so your details are always at hand (for example, like a calendar for the fridge).
- Useful visuals – sometimes you need a photo or diagram to get your message across or explain how something works, such as products.
The next question is, which printed marketing materials does your business need?
8 Printed Marketing Materials for Your Business
As professional printers, we are often asked for recommendations of which materials a business should have printed. There is no right answer here, because it depends upon your industry and how your business functions. Some of the most common printed materials are:
- Business cards – great to give out when networking, when meeting with customers, making a trade visit or enclosing in an order.
- Loyalty cards – get those customers coming back for repeat haircuts and coffees with the promise of a special offer.
- Rack cards or brochures – have your business details displayed in a brochure rack or on the fridge, getting noticed and remembered.
- Appointment cards – help customers and clients remember when their next appointment is and save no-shows.
- Job cards – keep on top of your admin with job cards for your staff.
- Packaging stickers and labels – provide a consistent presence for your brand from the moment a package leaves you, through to when the customer opens it.
- Calendars and diaries – a great marketing tool to give to customers as a gift at Christmas time.
- Greeting cards – sending a ‘thank you for your business’ card in the mail is a lovely way to show that you appreciate that your customer chose you.
For advice on choosing which materials to have printed for your business, or information on how to order, please get in touch with the team at Positive Signs + Print today!