What is “Rotary Digital Printing”

Rotary Digital Print is a highly sought after process, ideal for detailed, full-colour branding — and it’s easy to see why. This direct-to-product process uses UV inks and a precision varnish coating to produce vibrant, high-quality artwork with a sleek gloss finish.

Applied through inkjet print heads and ideal for large or complex prints, Rotary Digital Print delivers bright, detailed results without compromise, even on darker products. Bettter yet, your print is dry and ready to ship as soon as it’s done. One set up charge, premium gloss results, and full colour flexibility — it’s branding made brilliantly simple.

Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce detailed artwork using both closely matched spot colours and full colour branding.

Advantages of Rotary Digital Printing

Ideal for large or complex full colour prints.
The print is dry and ready to ship as soon as the product is printed.
Only one setup charge is required regardless of the number of print colours.
No loss of print vibrancy, even on darker products.

Limitations of Rotary Digital Printing

Production speed is limited so lead times can be longer in some cases.
Some colours cannot be reproduced including metallic and neon/fluorescent colours.
As the print does not wrap completely around the product, there is a small gap between the start and end of the print.
More expensive than other branding options.

Artwork Requirements for Rotary Digital Printing

We will set up the artwork for you and supply an electronic draft to help you visualise what the end result will look like. There are some restrictions we have to take into consideration when setting up your file:

Artwork can be supplied in either vector or bitmap format.
Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
Fonts are advised to be converted to outlines/objects to avoid font conflicts.

Examples of products that can have rotary digital printing

Below are some of the products that we can digitally rotary print for you. The featured image may not be of a digitally printed product (that's because many of our items can be branded in different ways).