In a world that feels increasingly digital, print still holds its ground - and for good reason. Whether you’re meeting a client, attending an event, or sending out an order, printed marketing materials help you make a confident, memorable first impression. They build trust, give your brand a tangible presence, and keep your business top-of-mind long after the “send” button is pressed.
Why Printed Marketing Still Matters
Stronger Branding
Printed collateral reinforces your brand at every touchpoint. Consistent design builds recognition, trust and ultimately loyalty; all the things that help your business stand out from the crowd.
Stays Top of Mind
Business cards, flyers or brochures stick around long after digital messages disappear in crowded inboxes. A physical item gives people something to refer back to, pin on the fridge or tuck in their wallet.
Easy Access to Key Info
Make it simple for people to contact you. Printed materials clearly present your phone number, email, address and website in a way that can’t get lost in the scroll.
Helpful Visuals
Sometimes a picture does say more than words. Diagrams, product photos, maps and charts can make information instantly clearer and more compelling.
8 Printed Marketing Materials for Your Business
While every industry is different, some pieces of print prove useful time and again across almost any business. Here are our top recommendations:
Business Cards
Hand them out when networking, meeting clients, quoting jobs or including with an order. A small card with big impact.
Loyalty Cards
Perfect for cafés, salons, gyms and anyone encouraging repeat trade. A simple reward system keeps customers coming back.
Rack Cards & Brochures
Ideal for reception areas, brochure racks, letterboxes or handing out at events. Great for showcasing key services and contact details in a clear, visual way.
Appointment Cards
Decrease no-shows and create a smoother experience for clients with easy reminder cards.
Job Cards
Keep your internal admin tidy by tracking tasks, jobs and workflows.
Packaging Labels & Stickers
From courier labels to branded stickers — it all contributes to a professional, consistent unboxing experience.
Calendars & Diaries
A practical, long-lasting gift that keeps your brand front-and-centre on a customer’s desk or fridge all year round.
Greeting & Thank You Cards
A handwritten note goes a long way. Show your appreciation with personalised thank-you cards that strengthen connections and keep your brand memorable.
Ready to Refresh Your Printed Marketing?
From design to print, our Mosgiel-based team can help you create high-quality, professionally branded marketing materials that work hard for your business every single day.
Explore our full print range or get in touch with the team at Positive Signs for a personalised recommendation.