In the competitive automotive industry, a strong brand is crucial for standing out and attracting customers. In this case study, we delve into our collaboration with Mosgiel Tyre Centre, where we undertook a comprehensive branding pack process. From logo design to business cards, signage, and promotional materials, we worked closely with the owner, Steve Jeffery, to develop a brand that showcased their specialisation in wheel alignments. Despite a tight timeline, we successfully executed a range of deliverables that helped Mosgiel Tyre Centre hit the ground running.
Logo Concepts: Reflecting Expertise and Individuality
To kickstart the branding process, we presented Steve with three logo concepts - components of the alternative logos are included in the image below. He gave us free reign, but had a preference for grey, purples and blacks. From this, our aim was to create designs that captured the essence of Mosgiel Tyre Centre while emphasising their specialisation in wheel alignments. After careful consideration, Steve selected a logo that embodied both professionalism and approachability, conveying trust and expertise to potential customers.
Printed Materials: Leave a Lasting Impression
We designed impactful business cards for Mosgiel Tyre Centre, featuring their chosen logo, along with essential contact information, reinforcing the brand identity and providing a tangible reminder for clients to reach out.
To promote Mosgiel Tyre Centre's wheel alignment services, we crafted eye-catching A5 flyers. These informative materials showcased the expertise of the team at Mosgiel Tyre Centre. By providing valuable information in a visually appealing format, the flyers effectively engage and educate potential customers.
Vehicle Stickers: Branding on the Move
Client vehicles offer excellent opportunities for brand exposure. We created small stickers for placing on the back of customer vehicles, ensuring that potential customers were introduced to this new business and existing customers had their contact details on hand.
To enhance customer experience, we designed alignment service stickers that Mosgiel Tyre Centre could apply to customers' vehicles after performing wheel alignments. These stickers not only served as a proof of service but also acted as a subtle marketing tool, encouraging satisfied customers to spread the word about their positive experience.
Building Signage: Capturing Attention and Establishing Presence
We recognise the significance of establishing a strong physical presence for Mosgiel Tyre Centre with building signage. A long sign for the building and a panel attached to an existing frame became attention-grabbing signage elements, making it easy for customers to locate and recognise the business.
Through close collaboration with Steve Jeffery, we were able to develop a comprehensive branding pack that truly showcased Mosgiel Tyre Centre's specialisation in wheel alignments. From the logo selection process to the design of business cards, flyers, vehicle stickers, alignment service stickers, and building signage, each element played a pivotal role in establishing a strong and memorable brand identity. Despite the challenges posed by a tight turnaround, we successfully delivered the project, allowing Steve and Mosgiel Tyre Centre to launch with a professional and impactful brand presence.
Get in touch with Steve at Mosgiel Tyre Centre at 11a Gladstone Road South, Mosgiel or phone 027 747 7508.
If you're seeking to elevate your business's brand and make a lasting impression, our branding pack services can help you achieve your goals. Contact us today to learn more about how we can tailor our expertise to your unique requirements.
