Case Study: McGrath Benchtops

Embarking on a rebranding journey can be both exhilarating and daunting, especially when it's about transforming an established brand like McGrath Benchtops. In this blog post, we'll take you behind the scenes of their remarkable brand evolution, where simplicity and modernity intersected to create a captivating visual identity. Join us as we unveil the artistic branding pack process that led to their new logo and brand elements, designed to reflect their commitment to excellence and bespoke craftsmanship.

Logo Design: Symbolising Craftsmanship and Quality

Owners Paul and Eloise McGrath embarked on a rebranding adventure, seeking a visual identity that would truly embody their commitment to delivering premium, custom-made solid surface benchtops. Our talented graphic designer, Anna, crafted three logo concepts that encompassed their requirements. With simplicity, geometric shapes, and an incorporation of the 'M' initial, we developed a logo that represented the essence of McGrath Benchtops.

The elegant blend of black and gold colours added a touch of sophistication, reflecting their commitment to delivering high-end, bespoke solutions.

Business Cards: Making a Lasting Impression

To enhance McGrath Benchtops' professional image and leave a lasting impression on clients, we designed and printed business cards that showcased their new logo and tagline, "Solid Surface Specialists." The sleek and visually appealing business cards not only provided essential contact information but also conveyed the company's dedication to quality craftsmanship.

Captivating Attention and Establishing Presence with Building & Vehicle Signage

To establish a strong brand presence and captivate passersby, we created building signage that featured the McGrath Benchtops logo and tagline. The bold black and gold color scheme ensured maximum visibility and conveyed the premium nature of their products. This striking signage enhanced their visibility and positioned them as experts in the field of solid surface benchtops.

We extended the brand's reach by designing and applying vehicle signage to two McGrath Benchtops vans. The elegant logo, tagline, and black and gold color scheme were prominently displayed, turning their vehicles into mobile advertisements. This ensured brand visibility on the move and effectively attracted potential customers as the vans traveled throughout the area.

Promotional Items: Showcasing the Brand Experience

To reinforce the brand and provide a memorable customer experience, we supplied McGrath Benchtops with custom-branded cooler bags and cheese boards. These items not only served as functional and high-quality accessories but also showcased the company's commitment to excellence in every detail. Each time clients used these promotional items, they would be reminded of the exceptional craftsmanship and bespoke solutions offered by McGrath Benchtops.

Through a collaborative effort between McGrath Benchtops and our team, we successfully rebranded the company, positioning them as solid surface specialists in the premium market. From the logo design to the creation of business cards, building signage, vehicle signage, and branded promotional items, every element of the branding pack contributed to a cohesive and visually striking brand presence. The black and gold colour scheme, geometric shapes, and incorporation of the 'M' initial embodied the elegance and craftsmanship that sets McGrath Benchtops apart from the competition.

If you're seeking a luxury benchtop that's stain resistant, seamless and custom made for your space, contact the team at McGrath Benchtops today.

And if you're seeking to elevate your brand and showcase your excellence, our branding pack services can help you achieve your goals. Contact us today to learn more about how we can collaborate and bring your vision to life.