At Positive Signs + Print, we believe in the power of branding to convey values, create differentiation, and foster meaningful connections. In this case study, we will explore how our comprehensive Branding Pack brought a fresh and memorable identity to Concord School, a primary school that sought to capture the essence of its students and foster a sense of unity. Let's delve into the transformative journey of Concord School's branding process.
Drawing Inspiration from the Students
To create a logo that truly resonated with the school community, we turned to the very source of its heart and soul—the students. Our designer, Anna, collaborated closely with the children, who provided their creative input and ideas. Their imaginative sketches and suggestions helped shape the final logo, which beautifully encapsulated the spirit of Concord School.
A Professional, Sentimental Logo
The resulting logo may appear deceptively simple, but each element carries deep sentimental meaning. The inclusion of a tree represents the school motto, "Together we learn and grow," emphasising unity and growth. Additionally, the fence palings featured in the logo hold a special significance. It pays homage to a beloved tradition where graduating students leave their mark by painting a fence panel, leaving a lasting impression on the school and its history.
Extending the Branding
With the logo in place, we extended Concord School's brand identity across various touchpoints. We designed and printed folders for enrolment packs, ensuring a professional and cohesive look during the onboarding process.
Additionally, business cards were created for the principal, adding a touch of professionalism and making a lasting impression on stakeholders. We also provided a newsletter template, enabling consistent and visually appealing communication with parents and the wider community.
Branding that Delivers Versatility and Consistency
Concord School received vector and raster versions of the logo, ensuring its adaptability across different mediums. This allowed them to implement the branding throughout the school, from signage installations to embroidery on school uniforms. Furthermore, the updated logo and branding guidelines was provided to the website developers Core Development, who seamlessly integrated the branding into the new school website, reinforcing brand consistency in the digital realm.
The Positive Signs + Print Branding Pack Advantage
Our comprehensive Logo Design & Branding Package provides everything organisations need to establish a strong brand identity. With expert designers and a focus on capturing the essence of each client, we create captivating logos that leave a lasting impact. The package includes vector and raster files for versatility, branding guidelines to ensure consistency, and various collateral such as business cards, social media profile images, and more.
Concord School's branding journey with Positive Signs + Print exemplifies the transformative power of a comprehensive Branding Pack. By drawing inspiration from the students and creating a logo that speaks to their values, Concord School achieved a memorable visual identity that fosters a sense of unity and pride. Through the implementation of branding across multiple touchpoints, the school now stands out and effectively communicates its values to the community. Elevate your brand with Positive Signs + Print's exceptional Branding Pack, because a powerful visual identity is key to success.
Contact us today to embark on your own branding journey and receive a customised quote aligned with your unique branding goals.