With fierce competition between retailers, it is those that use printed materials specifically targeted for their industry that are better placed than their competition. From greeting cards to brochures, signage to swing tags, we’ll share what the essential printed materials retailers need for selling both in person and online.
9 Printed Materials Every Retailer Needs
Print marketing remains of the most effective forms of marketing for retailers. Because of this, every retailer needs to have a selection of printed materials that are suitable for use within their specific industry and are targeted at their customers. We recommend that retailers have available:
- Greeting cards – these are a great way of expressing thanks to your customers with every order. Greeting cards are also ideal for florists who can use these for handwritten messages with bouquets.
- A5 flyers – flyers are a competitively priced way of informing customers about your business. From letterbox drops, distributing to instore customers and including with product packaging, they can be used to promote discounts, products and upcoming events.
- With compliments slip – including a with compliments slip can help show customers you appreciate their support, especially with a couple of chocolates and a handwritten note.
- Banners – from pop up shops, market stalls, roadsides and permanent stores, banners are ideal to promote your brand, products and attract the attention of customers.
- Loyalty cards – encourage repeat visits from your customers by using loyalty cards, where each purchase counts towards the redemption of a reward when the card is complete.
- Packaging stickers – having clear, easily recognisable, attractive and informative packaging helps to increase sales, grow brand loyalty and increase brand recognition. Make your products stand out through the use of packaging stickers, available in a range of shapes, sizes and materials.
- Signage – signage helps customers to clearly identify your store, attract customer attention, share messages and provide instructions. We offer a variety of business signage for footpaths, windows, lightboxes, verandah and buildings.
- Packaging postcards and packaging seals – include a packaging postcard with your products, either within the courier bag or the product box itself. These can be written on. Packaging seals are ideal for not only marketing purposes, but to also to let customers know that the product has been sealed inside.
- Adhesive address labels – a great time saver when sending parcels, attach a branded adhesive address label containing your business name, return address and contact details.
We work with all sized businesses to provide high quality customised printed materials throughout New Zealand. We look forward to hearing from you and discussing your business’ specific printing requirements.