McGrath Benchtops
Branding, Signage & Vehicle Graphics
McGrath Benchtops approached us during a rebrand aimed at repositioning the business with a more refined and premium visual identity.
Specialising in bespoke solid surface benchtops, the business needed branding that reflected the quality of their workmanship while remaining clean, modern and highly recognisable across signage, vehicles, print and promotional materials.
What began as a logo redesign evolved into an ongoing branding rollout spanning multiple applications and touchpoints across the business.
Our Approach
The rebrand centred around creating a visual identity that felt modern, confident and professional without becoming overly complicated.
Working closely with owners Paul and Eloise McGrath, we developed several logo concepts before refining the final direction into a clean geometric mark incorporating the “M” initial. The resulting logo balanced simplicity with strong visual recognition, while the black and gold colour palette reinforced the premium positioning of the business.
Because the branding would ultimately need to work across everything from vehicle graphics and building signage through to embroidery and promotional products, versatility and scalability were important considerations throughout the design process.
Building A Consistent Brand Presence
Once the branding direction was established, we worked with McGrath Benchtops across multiple applications to help create a cohesive and professional brand presence.
This included:
- Business cards
- Vehicle graphics
- Building signage
- Window graphics
- Promotional products
- Additional signage as the business continued to grow
As the business evolved, we continued supporting the rollout with further building signage and window graphics to maintain consistency across their premises and branding.
Vehicle Signage
Vehicle graphics were designed to create strong visibility on the road while maintaining the clean, premium feel established through the branding.
The black and gold colour palette translated strongly onto the vans, helping create a professional and recognisable fleet presence without relying on overly busy graphics.
Building & Window Signage
Exterior signage and window graphics were developed to strengthen street presence and reinforce the premium positioning of the business.
Consistent branding across signage elements helped create a polished and cohesive customer experience from the moment clients arrived onsite.
Promotional Products
To extend the branding beyond signage and print, we also supplied a range of branded promotional products including cooler bags and cheese boards.
These items helped reinforce the brand experience while providing clients with practical, high-quality products aligned with the company’s premium positioning.
Key Features
- Logo design & branding
- Business card design & print
- Vehicle signwriting
- Building signage
- Window graphics
- Promotional products
- Ongoing brand rollout support
The Result
The finished branding created a more refined and professional identity for McGrath Benchtops across every aspect of the business.
By taking an overarching view of the brand, rather than treating each item separately, we were able to create a cohesive visual presence that continues to evolve consistently as the business grows.
Related Services: